Why a search engine strategy is important for exports
Feb 28, 2024 9:18:40 GMT
Post by cocolipid on Feb 28, 2024 9:18:40 GMT
What is meant by SEO/SEM, and why are they fundamental elements for making your company known not only in your territory, but also abroad? To obtain more contacts and be easily found by potential customers on search engines, it is necessary to know what is meant by SEO and SEM , specific terminologies that identify a whole series of actions and activities aimed at a specific purpose. The acronym SEO (Search Engine Optimization) refers to all those functions whose purpose is to improve the visibility of a site on the various search engines, ensuring top positions on web pages based on the most searched for and strategic keywords.
Good positioning in search engines helps to ensure good visibility Peru Phone Number of the products/services provided by the company in question. The acronym SEM (Search Engine Marketing), however, indicates all those activities aimed at increasing the traceability of a site through search engines. With this technique it is also possible to track the actions performed by users who have visited the page thanks to the appropriate web analysis tools. SEO and SEM, therefore, go hand in hand to satisfy the needs of the user who searches for a specific product/service on a search engine and finds your company's landing page as the first result.
But why should a company and, in particular, an export company invest in advertising campaigns on search engines? If your company's website appears among the first results in search engines, you will also be sure to see a considerable increase in the number of users interested in the products/services offered, thus giving you the opportunity to support the distributor and presence in fairs and events . Creating a website and investing money, time and energy to keep it updated is of little use if it is not found by users, since people click on the results that appear on the first page that the search engine presents to them, and almost never they push the second one beyond, condemning those who are not among the first results to a drastic drop in visits. As previously mentioned, if you want to obtain a good positioning in search engines you must rely on keywords . Keywords are of considerable importance and particular attention should be paid to the language.
Good positioning in search engines helps to ensure good visibility Peru Phone Number of the products/services provided by the company in question. The acronym SEM (Search Engine Marketing), however, indicates all those activities aimed at increasing the traceability of a site through search engines. With this technique it is also possible to track the actions performed by users who have visited the page thanks to the appropriate web analysis tools. SEO and SEM, therefore, go hand in hand to satisfy the needs of the user who searches for a specific product/service on a search engine and finds your company's landing page as the first result.
But why should a company and, in particular, an export company invest in advertising campaigns on search engines? If your company's website appears among the first results in search engines, you will also be sure to see a considerable increase in the number of users interested in the products/services offered, thus giving you the opportunity to support the distributor and presence in fairs and events . Creating a website and investing money, time and energy to keep it updated is of little use if it is not found by users, since people click on the results that appear on the first page that the search engine presents to them, and almost never they push the second one beyond, condemning those who are not among the first results to a drastic drop in visits. As previously mentioned, if you want to obtain a good positioning in search engines you must rely on keywords . Keywords are of considerable importance and particular attention should be paid to the language.