Reliability of e-commerce sites: how to attract more custome
Mar 7, 2024 3:58:17 GMT
Post by kmstfatema on Mar 7, 2024 3:58:17 GMT
Those who are familiar with digital tools know that an infinite number of resources can be found on the web, since having your own domain is, today, rather simple and a useful alternative for various purposes. Since anyone can become a creator and consult other people's content, it is clear that, for companies that want to build an online presence, the issue of reliability of e-commerce sites is central. Are there any criteria to establish the validity of one portal compared to another? How can a commercial reality effectively promote itself and its products, gain public trust and generate conversions through e-commerce? We will talk about all this in today's article. How to guarantee reliability of e-commerce sites Having a secure, easy-to-navigate and optimized site is the key to reaching target users and achieving high conversion rates.
From this perspective, every company should invest Germany Telegram Number Data time and resources in designing an online store, starting from the assumption that it is only when the user feels they can trust that they will carry out the desired actions, such as filling out a form or completing an order. Both of these objectives, which are important KPIs for business development, depend on the same variable, namely the perceived degree of safety . The user is asked for sensitive information, i.e. personal, contact and payment data; it follows that each sales opportunity will be strongly influenced by technical factors, aimed at protecting the privacy of individuals. In this sense, the reliability of e-commerce sites is guaranteed, first of all, through the protocol in use.
HTTPS ( HyperText Transfer Protocol over Secure Socket Layer) indicates that you are browsing a protected page, in which the data entered cannot be intercepted. Most browsers display, next to the domain, a symbol, most often a shield or an arrow, which warns the user whether the connection is secure or not. To improve the conversion rate, brands should also integrate traceable payment methods, i.e. widely used systems whose security is proven, such as PayPal, Google Pay and Apple Pay . In addition to connections with third-party sites, credit card transactions should use authentication on certified circuits such as VISA and Mastercard. These choices should not only be considered as opportunities to increase sales, but must be implemented by law, in order to reassure customers and protect their sensitive data. With the PSD2 regulation, which we talked about in this article, e-commerce owners are required to use a series of tools to make payments more secure. To establish the online reputation of an e-commerce site.
From this perspective, every company should invest Germany Telegram Number Data time and resources in designing an online store, starting from the assumption that it is only when the user feels they can trust that they will carry out the desired actions, such as filling out a form or completing an order. Both of these objectives, which are important KPIs for business development, depend on the same variable, namely the perceived degree of safety . The user is asked for sensitive information, i.e. personal, contact and payment data; it follows that each sales opportunity will be strongly influenced by technical factors, aimed at protecting the privacy of individuals. In this sense, the reliability of e-commerce sites is guaranteed, first of all, through the protocol in use.
HTTPS ( HyperText Transfer Protocol over Secure Socket Layer) indicates that you are browsing a protected page, in which the data entered cannot be intercepted. Most browsers display, next to the domain, a symbol, most often a shield or an arrow, which warns the user whether the connection is secure or not. To improve the conversion rate, brands should also integrate traceable payment methods, i.e. widely used systems whose security is proven, such as PayPal, Google Pay and Apple Pay . In addition to connections with third-party sites, credit card transactions should use authentication on certified circuits such as VISA and Mastercard. These choices should not only be considered as opportunities to increase sales, but must be implemented by law, in order to reassure customers and protect their sensitive data. With the PSD2 regulation, which we talked about in this article, e-commerce owners are required to use a series of tools to make payments more secure. To establish the online reputation of an e-commerce site.