The monetization opportunities offered by social media
Mar 10, 2024 9:56:06 GMT
Post by account_disabled on Mar 10, 2024 9:56:06 GMT
Today anyone who produces content online has the opportunity to transform their passion into a profession, to obtain an income from their online business. In this regard, we talk about the passion economy or creator economy to describe the market born around this possibility, made up of influencers who offer content/goods/services, followers who purchase them and intermediaries who make this transaction easier. These intermediaries can be companies that were created with this specific task (Patreon, Only Fans, Cameo , ...) or social media.
Since 2007, YouTube has launched a "partner program" aimed at the most India Mobile Number Data active and famous video makers, which provides forms of "revenue sharing" or sharing of revenues and which over time has been enriched with other monetization formulas. In the following years, other social media sites also began offering income opportunities to creators. Among these stands out Twitch, a live streaming platform acquired by Amazon, which managed to steal several video stars from YouTube precisely because of the convenience of its affiliate program. Finally, Facebook and Instagram which, although late, have the strength of numbers on their side, being the most popular platforms in the West.
The main forms of monetization The monetization options can be included in these cases: Ads : influencers who produce videos can earn when the platform places advertisements inside them (before, during and after) or outside (display ads). In the case of YouTube, they can be video ads (skippable or not), "cards" or banners that appear overlayed. The advertiser pays the platform a variable sum for every 1000 views delivered (Cost per Thousand Impressions). Depending on the rules of the various social media, the creator is entitled to a percentage of the income proportional to the number of views generated during his videos. YouTube and Facebook share 55% of ad revenue.
Since 2007, YouTube has launched a "partner program" aimed at the most India Mobile Number Data active and famous video makers, which provides forms of "revenue sharing" or sharing of revenues and which over time has been enriched with other monetization formulas. In the following years, other social media sites also began offering income opportunities to creators. Among these stands out Twitch, a live streaming platform acquired by Amazon, which managed to steal several video stars from YouTube precisely because of the convenience of its affiliate program. Finally, Facebook and Instagram which, although late, have the strength of numbers on their side, being the most popular platforms in the West.
The main forms of monetization The monetization options can be included in these cases: Ads : influencers who produce videos can earn when the platform places advertisements inside them (before, during and after) or outside (display ads). In the case of YouTube, they can be video ads (skippable or not), "cards" or banners that appear overlayed. The advertiser pays the platform a variable sum for every 1000 views delivered (Cost per Thousand Impressions). Depending on the rules of the various social media, the creator is entitled to a percentage of the income proportional to the number of views generated during his videos. YouTube and Facebook share 55% of ad revenue.