Avoid falling into the trap of a 'gold rush' and make sure
Mar 13, 2024 10:49:00 GMT
Post by alimularefin57 on Mar 13, 2024 10:49:00 GMT
Looking for combinations and phrases that few people use is a good strategy to carve out a well-defined space in your business sector . After all, however, if everyone tries to use a certain keyword it is probably because it guarantees high volumes and high CTR. Aiming only at words that are too specific doesn't bring results: you have to learn to balance those that guarantee you the most traffic with those that are more focused on your market niche but can still ensure a high conversion percentage. 4. Don't deal with the competition Keyword research is often a no-holds-barred battle and your competitors can be very fierce. Avoid falling into the trap of a 'gold rush' and make sure you focus your attention and your budget on keywords on which you can realistically have a good ROI. This is even more true if your business has recently entered the market: manage your research well in order to identify the combinations that give you the best results within your niche and then aim, in the long term, at words from higher ranking .
Use just one keyword If you know that the work done on the AO Lists content is well done, don't limit your possibilities by focusing on just one keyword, or on an excessively small group of them. Consider the fact that if a user is looking for something specific they will hardly stop at a selection that is too generic. You obviously have to select words and phrases that make sense to use but the more you succeed in optimizing a series of possible combinations (e.g. varying the singular and plural, reversing the order of words within a sequence) the more likely you are to intercept the needs of your audience .To avoid making frequent and compromising mistakes, here is a list of things to avoid when researching keywords . 1. Search for the wrong words It may seem absurd to start like this but, a bit like what happens in music when you get the "attack" of a song wrong, if you start badly you will end worse. Identify keywords that you know for sure that your users will use, analyze the search behavior of your audience and always check that the keywords included in your content are in line with those that have a high ranking in the results. Also remember to constantly update the lists of words and phrases you obtain from the search, depending on the focus you intend to give to your communication, your marketing objectives and the needs of your audience.
Focus on irrelevant keywords We have already said that it is essential to speak using a common vocabulary shared with your users. This means that you need to select keywords that correspond exactly to what they type into Google when they are looking for the product or service that you also offer. If the keywords you have identified have high volumes but are not relevant to your (or your) target, you will never achieve maximum visibility. Let's take a simple example: if you sell elegant women's shoes on your site, it is useless to worry about including items such as 'women's sports shoes' as well as 'men's elegant shoes' in the list, because they simply would not reach your target and would not bring you traffic. . 3. Targeting words that are too specific Keyword research always rests on a fine balance: you should never be too general but not too specific either.
Use just one keyword If you know that the work done on the AO Lists content is well done, don't limit your possibilities by focusing on just one keyword, or on an excessively small group of them. Consider the fact that if a user is looking for something specific they will hardly stop at a selection that is too generic. You obviously have to select words and phrases that make sense to use but the more you succeed in optimizing a series of possible combinations (e.g. varying the singular and plural, reversing the order of words within a sequence) the more likely you are to intercept the needs of your audience .To avoid making frequent and compromising mistakes, here is a list of things to avoid when researching keywords . 1. Search for the wrong words It may seem absurd to start like this but, a bit like what happens in music when you get the "attack" of a song wrong, if you start badly you will end worse. Identify keywords that you know for sure that your users will use, analyze the search behavior of your audience and always check that the keywords included in your content are in line with those that have a high ranking in the results. Also remember to constantly update the lists of words and phrases you obtain from the search, depending on the focus you intend to give to your communication, your marketing objectives and the needs of your audience.
Focus on irrelevant keywords We have already said that it is essential to speak using a common vocabulary shared with your users. This means that you need to select keywords that correspond exactly to what they type into Google when they are looking for the product or service that you also offer. If the keywords you have identified have high volumes but are not relevant to your (or your) target, you will never achieve maximum visibility. Let's take a simple example: if you sell elegant women's shoes on your site, it is useless to worry about including items such as 'women's sports shoes' as well as 'men's elegant shoes' in the list, because they simply would not reach your target and would not bring you traffic. . 3. Targeting words that are too specific Keyword research always rests on a fine balance: you should never be too general but not too specific either.